The Gucci name is synonymous with style and elegance, and their influences have far exceeded the high fashion industry. Over the last 90 years the brand have overcome several hurdles, yet their iconic status still remains strong in today’s competitive luxury segment. To celebrate the monumental occasion, Gucci teamed up with a traditional Italian automaker, Fiat for special edition cars. The two brands are quintessentially Italian, sharing the attitudes of craftsmanship towards design and manufacturing.
For this occasion, the Fiat 500 was handpicked and customized to represent a new modern travel statement. Every detail on the vehicle will have the hearts racing from the green and red stripe which runs along the exterior, accompanied by GG wheel nut covers on the aluminum mesh rims. Sliding inside the doors, the interior mirrors the green and red theme on the seats, gearshift, carpet and seatbelt, alongside GG embossed seats and trims. There will only be 500 units of each hatchback in either glossy black or white tones available. Limited edition apparel, accessories, watches and bags are also produced to compliment the Fiat 500. Take a look after the jump for the short video and photos of the collaboration in detail.